RPM

CUSTOMER LOYALTY UNPACKED

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We know how important customer loyalty is.  It is so important it needs to be treated as a given—a prerequisite for a sustainable and successful business.  But customer loyalty alone does not create revenue growth and maximization.

And while the necessity of loyalty cannot be overstated, a business can over rely on it.  

Customer Loyalty usually  has no velocity.  It generally  determines from whom we buy but not how much we buy. Sure, there are exceptions but you can’t bank on loyalty to increase sales.  About the best you can achieve through loyalty is repeat sales.

To really shift the demand curve, you usually have to interact with customers and stimulate, nudge, inspire and trigger purchasing behavior from already loyal customers.

At Repurchase Marketing, we design those customer interactions and prompts. We know that a great amount of repurchase behavior does not just happen on its own—something on the seller’s end has to cause it. Customer loyalty is not enough.